Colombina acquires FIESTA, one of the most recognized Candy enterprises in the Spanish market.
Following its internationalization strategy, Colombina acquired FIESTA’s assets, one of Spain’s leading candy enterprise.
With this operation, Colombina strengthens its presence in the Spanish candy market, valued annually in €426MM, where FIESTA is one of the players with more trajectories, and also has an excellent distribution network. Cesar Caicedo, CEO of Colombina stated: “Undoubtedly, Spain is a strategic market for Colombina, this acquisition provides a platform to extend our position in this country and opens the opportunity to develop Europe’s and Africa’s markets”.
FIESTA is an enterprise with more than 50 years of tradition; it produces and distributes caramels and candies, under highly recognized brands as Kojak, Piruleta, Fresquito and Lolipop. Since it began FIESTA has been focused in offering products that satisfy consumers’ needs that is why it has eliminated all the possible allergens, such as milk, eggs and gluten.
Its production factory is located in Alcala de Henares where 124 employees support the operation.
“This movement fits with Colombina’s business plan which seaks to consolidate its strategic markets in the long term. We feel satisfied to incorporate into our operation a company like FIESTA which shares our same philosophy, including a great trajectory, solid brands and quality and taste of its products.
“We trust that we are going to achieve important synergies with FIESTA’s human team, which we hope will contribute in the growth and develop of the company” concludes Cesar Caicedo.
The value of this operation was €16.8MM.