ISM Trade Show 2016
It is one of the world's leading trade fairs for sweets and snacks. ISM brings a successful combination between product innovations, exciting networking, first-class exhibitors and competent visitors that form an offer that is unique around the globe.
In this opportunity ISM represents the entire industrial value chain with a conjunction with ProSweets Cologne, the international supplier trade fair for the sweets and snacks industry.
The 46th version of the ISM fair was held last February in the city of Cologne in Germany, turning once again the cathedral city into the hotspot of the industry. This event is considered the biggest and most relevant show in the confectionery and biscuit sectors; it runs on annually and is conceived as an international meeting place for the best businesses and professionals of this area. This year, there were more than 1,400 exhibitors from over 70 countries and it was visited by over 35,000 people from 140 countries.
In this version the major suppliers and buyers of products for this industry showed their latest developments, established relationships and discussed the latest consumption trends.
One of the main consumption trends identified during the trade show was the Food Snacks for different occasion such as: On the Go, holidays, sports, schools and office, this has been gaining a lot of importance in the daily life of individuals and has become as important as the coffee break.
Year after year, products start to become more specialized according to different types of shoppers. At the show, there was a wide range of products with attributes such as: Sugar
Free, Organic Claims, Allergen Free, Halal, Kosher, Fair Trade Commerce and Packaging for impulse products on the modern trade.